Our algorithms will tell you who loves you and who doesn’t
Segment your clients based on their recency, frequency and monetary value (RFM).
With RFM, you will amplify your value proposition, allowing you to implement loyalty, recommendation, retention, cross-sales, and up-sales strategies.
The RFM segmentation model is a methodology to determine which clients represent a greater or lesser value to your organization.
It is used to cluster different clients based on their behavior and enables marketing professionals to launch personalized campaigns and promotional efforts.