Improve customer relationships

Our algorithms will tell you who loves you and who doesn’t

Get to know your customers and increase your value proposition

Segment your clients based on their recency, frequency and monetary value (RFM).

With RFM, you will amplify your value proposition, allowing you to implement loyalty, recommendation, retention, cross-sales, and up-sales strategies.

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Stop guessing who your clients are!

Under the RFM Model, group your clients under different categories such as Champions, loyals, price sensitive, need attention, at risk of losing, lost and any other classification.

Happier and more satisfied customers

The RFM segmentation model is a methodology to determine which clients represent a greater or lesser value to your organization.  

It is used to cluster different clients based on their behavior and enables marketing professionals to launch personalized campaigns and promotional efforts.

Measure progress

Identify how your segment customers have been changing and the effectiveness of your initiatives over time.

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